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Electronic Commerce
Englisch
413 b
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This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. It offers a generalist's overview of the field and its major players for people with little or no technical background. Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications. Projects and hands-on exercises conclude each chapter.
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Englisch
