Kontakt
Wie einkaufen
Versand
Kaufberater
Cobranding: A Marketing Marriage
Englisch
119 b
30 Tage für die Rückgabe der Ware
Das könnte Sie auch interessieren
/
Broschur
22.59
€
/
Hardcover
101.39
€
/
Broschur
75.57
€
Cobranding: A Marketing Marriage, Today's consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.
Informationen zum Buch
Englisch
